The Nissan Winter Challenge application was created for Nissan’s “Prove It” Facebook Fan Page. The application featured 10 videos created by amateur directors, giving fans of the page a chance to vote for their favourite directors. The voters could enter themselves into a prize draw to win a ski weekend in Verbier.
The application used a Flash video player to play the amateur videos and included a thumbs up / down rating system. The video with the highest overall ranking won. The application also included a comment wall for user comments and discussion, and was localized for five European countries:
- United Kingdom