The Pundit was a Twitter-like application build in Facebook for Vodafone. The application allowed users to post 140-character comments on Football, whether is commenting on transfers, match results, or upcoming matches. A ‘celebrity pundit’ (a football player) would also use the application to interact with the Facebook users.
The application worked much like twitter and a microsite was also built integrating Facebook Connect. Users could login using either the microsite or facebook application. Users were able to vote on comments, awarding ‘goals’ or ‘red cards’. Users could also reply to comments and follow users they find interesting.
The winner for the competition would be someone with many ‘goals’, a low number of ‘red cards’, and someone with lots of followers. Unfortunately, the application never launched due to the client pulling out due to UEFA regulations.