The Volvo Emissions Equality Petition application was created to gather support to reduce carbon emissions in the UK. The application was a Fan Page application that sits on the Inside Volvo UK Facebook Fan Page, with the aim of gathering 2,000 signatures to put pressure on the automobile industry to take action in reducing emissions.
The Fan Page application also promoted the Emission Equality iPhone Application, which shows the carbon footprint of popular cars in addition to CO2, cars emit carbon monoxide, oxides of nitrogen, hydrocarbons and other particulates.
To sign the petition, users were asked to fill out a quick form entering their name, email address, and an optional comment. The data entered in the form is stored in a database, and available for export by the client. Comments entered by the user appear on the fan page for others to see and review.
The Volvo Emissions Petition was features in Contagious 23, as part of some of 2010’s most striking brand initiatives that are long-term projects as opposed to one-off campaigns.